No... dark posts are not some mysterious force lurking in the underworld of Facebook.
Unpublished page posts used to be called dark posts. If you have a Facebook page and want to promote posts using Facebook ads, you may want to have your posts show up only as sponsored ads. Sponsored ads do not appear on your page’s wall.
To create an unpublished post in GAIN:
- Go to the Facebook Post Editor.
- Select the change to publish date option below the post-
- Choose the following options in the dialog:
Woo-hoo! You have now created a dark post!
Although you can't schedule these types of posts on GAIN, you can send them to approval and once approved manually publish them to create them on Facebook.