Get web pages approved with Embed (in beta)

Use Embed to add a live web page to Gain, so your Clients or stakeholders can review and approve it before it goes live. It works for any online content you'd normally share as a link: landing pages, emails, newsletters and ad banners. All you need is a URL that can be embedded.

Embedded pages go through the same approval workflow as your files, text docs and social posts. For example, a new landing page can go to brand first and then to legal, with every comment and approval recorded in Gain.

Jump ahead

  1. Click + New content on the top right of your workspace, and choose Embed under Marketing Assets.
Click +New content and select Embed.
  1. The content editor opens. Paste the page's URL in the Embed field and click Apply.

  1. The web page appears in the preview on the left. Scroll over the preview to move around the page, just as you would in your browser.

  1. Fill in the content details, such as the title, description and folder, and click Save.

Tip: Add a publish date, for example, the date the page goes live. Clients or stakeholders only see items with a publish date on their calendar. Items without one still appear in their approval queue while they're waiting for approval.

Then send the item for approval, just like any other content.


Embedded pages appear in the reviewer's approval queue alongside everything else waiting for them. To review one:

  1. Click Click to view, right below the preview. Embedded pages don't have Approve or Request Changes buttons in the queue itself.

  1. The page opens in a large preview. Reviewers can scroll through it like the live site, then Approve or Request Changes.

When you view an embedded page in Gain, there's also a link to the original page, in case you want to open it outside Gain. Reviewers and Team Members both see it. Reviewers can only approve or request changes while viewing the page in Gain.

Reviewers can also select embedded pages together with other items in their queue to approve them or request changes in bulk.

What to expect from Embed

Embed is an approval checkpoint for web content. It gets the right people to sign off on a page before it goes live, and keeps a record of their feedback.

  • Always the latest version. Reviewers see the live page at its URL, not a screenshot. If your team updates the page after sending it for approval, reviewers see those changes straight away, so they're always reviewing the most up-to-date version.
  • Feedback as comments. You can't add annotations directly on web pages. Reviewers give their feedback as written comments when they request changes. Annotations are available on files.

Content not loading?

If the web page doesn't load in the preview:

  • Check that you pasted the correct URL.
  • Check that the page is public, so anyone can view it.
  • Check that the page allows our domain to embed it. Your web developer can confirm this.
  • Click the Refresh arrow icon at the top left to reload the page. This fixes it if the problem was a dropped internet connection.

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