Set up a Business Account on Instagram

In this article

After you turn your Instagram personal profile into a Business profile, you’ll have access to advertising tools, Instagram Insights, and direct publishing via Gain. In this article, we'll explain step-by-step how to convert your personal Instagram accounts to Business accounts. 

Before you get started 

Keep in mind that in order for direct publishing to work properly, you must have a Facebook page correctly associated with your Instagram Business Accounts. So, be sure that you're an admin of the Facebook page you'd like to link to your Instagram account before you continue. 

Associating your Instagram Account to a Facebook page

1. Click here to access the list of pages you manage. Click on the page that you'll associate with your Instagram account, or create a new page if you don't have one yet. 

2. Next, click on Settings at the bottom of the left-hand sidebar. 

3. Select Instagram and then click on the Connect Account button. 

4. After you click on Connect Account, you'll be redirected to to login to the account or, if you're already signed into Instagram you'll just need to click Continue as...

Note: If you're connected to the wrong account, click on Switch accounts, to log in to the right account. 

5. Finally, follow the on-screen instructions, or if you don't see any instructions be sure Facebook confirms the account is connected. See below:

Switch to a Professional Account on Instagram

Log in to the personal account you'd like to switch to Business from the Instagram app and follow the steps below: 

  1. Click on the hamburger icon in the upper right corner of your profile. 

2. Then, click on Settings.

3. Click on Account, then Switch to Professional Account.

4. On the next screen, select Business.

5. Confirm that your Facebook Page is connected to Instagram or if you haven't already connected one, follow the steps to sync your Instagram Account to your Facebook Page. 

Note: If you don't have a Facebook Page associated with your Instagram Business Account, you will not be able to set up direct publishing on Gain. 

That's it, it's super easy! 

Still having issues converting your Instagram Accounts to Business or publishing? Contact us or check out this troubleshooting article

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