Marketing content that relies heavily on media comes in a variety of file formats, such as PowerPoint, PDF, CSV, MOV, and MP4, etc. Gain provides a space for teams and clients to collaborate on all varieties of media formats.
For example, if your team creates blog content, these posts can be sent to clients or all internal team members for review. They can be easily organized in File Collections and viewed in a shared calendar along with that brand’s other marketing content.
Uploading files to Gain provides clients with a single place to leave feedback so your team can avoid scattering notes across various documents and email chains. By having all your brand’s content in one place, you can also avoid sending unapproved documents to clients and make sure every piece of content goes through the right approval process. This helps keep everyone up-to-date on campaigns and keeps deadlines and timelines organized and transparent.
Here are some of the most popular files teams are uploading and managing in File Collections on Gain.
There’s no doubt eBooks bring many benefits to brands. However, creating and editing an eBook can also be a nightmare if many people are involved in the process.
Whether you’re drafting the eBook in a Word document or PDF file, you can upload it to Gain and save time when sending drafts of your book for review and approval.
2. Case Studies
Case studies are a powerful marketing tool, but they require a lot of attention and approvals. There are many key components to case studies and everyone involved has to be on the same page.
By uploading your case studies to Gain, you can keep all discussions with your team in one place. Gain helps organize an otherwise messy process of revisions by reducing confusion and consolidating edits. Your team can have unlimited conversations and revisions on the case study before the client ever sees it.
3. Branded Multimedia (Infographics, Brochures, etc.)
Branded company videos, graphics, and website elements can all benefit from the same workflow that social posts do. Just like social posts, your team probably repurposes content in a variety of forms.
65% of the population is made up of visual learners, which means your team members, as well as clients, can benefit greatly from seeing a visual version, rather than a written explanation, of the media you are creating. However, sharing documents via text or an email attachment is not always the most effective way to collaborate.
Often, not everyone has the necessary applications to open creative media content (such as Adobe software). Therefore, Gain supports a variety of formats* and provides a common ground for collaboration with zero hassle.
Gain is a place where different content formats can be organized, evaluated, and approved. File Collections simplify the process for teams that invest heavily in multimedia content campaigns.
*Supported file types:
- PDF files (PDF)
- Powerpoint files (PPT, PPTX)
- Excel files (XLS, XLSX)
- Word files (DOC, DOCX)
- ODF word processing documents (ODT)
- ODF presentation documents (ODP)
- Image files (gif, tiff, jpg, jpeg, png)
- Plain text files
- Adobe Illustrator and Adobe Photoshop files (AI, PSD)
- MPEG-4 (mp4*, m4v, m4u, m4e)
- MPEG-2 (mpv2, m2v, m2t, mts, m2ts, tp, tod)
- MPEG (mpg, mpeg, mpe, ts, m1v, mod)
- Quicktime (mov*, qt, movie, moov, qtz, qtch)
- AVI Video (avi)
- Windows Media (wmv, wm, asf, vfw)
- Flash Video (flv, swi)
- 3G Mobile Video (3gp, 3g2, 3gpp, 3gp2)
- Digital Video (dv, vid)
- DVD File (vob)
- DivX, Xvid (divx, dvx, xvid)
- Google Video (gvi, vp6, vp7)
- Motion JPEG (mjp)
- Real Video (rv, rm, rmvb)
- Tivo Video (tivo)