Gain overview

Gain is a content approval platform. In-house marketing teams and agencies use it to get marketing files, text documents, web content and social media posts reviewed, approved and ready to go, all through one approval workflow.

What you can get approved in Gain

  • Marketing files. Upload PDFs, presentations, videos, images and design files. Reviewers annotate them directly and leave feedback right where it applies. If reviewers annotate a file, you can go back to its earlier versions and their annotations.
  • Text documents. Write briefs, blog drafts and press releases in Gain, and send them through the same approval workflow as everything else.
  • Web content. Use Embed to add a live web page (such as a landing page or email) to Gain so your clients or stakeholders can approve it before it goes live.
  • Social media posts. Create posts for each of your social networks, preview them the way they'll appear, and send them for approval. Once approved, Gain schedules and publishes them automatically.

How approvals work in Gain

  • Organize work in workspaces. Set up a workspace for each client, brand, region or campaign, each with its own content calendar.
  • Build your approval workflow. Choose who reviews what, and in what order. For example, design approves first, then client, then legal.
  • Clients or stakeholders review in one place. Reviewers see everything waiting for them in a single queue, whether it's a deck, a landing page or next week's social posts, and approve or request changes.
  • Keep a record of every decision. Gain tracks comments, revisions and approvals on each piece of content, and you can export that activity when you need it.

Wondering whether Gain is the right fit for your team? Book a demo with us.

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