Gain for Approvers

Gain offers an easy-to-use interface for requesting changes or giving approval with just one click. You can forget rummaging through email threads, jumping on meetings, or battling clunky spreadsheets or slides on your phone. On Gain, you preview your social content with pixel-perfect accuracy, so you'll know exactly how it will look when published.

Plus, you can access your marketing calendar to view scheduled and approved content at any time without the need for calls, spreadsheets, or waiting for updates.

Gain also sends you reminders when content is waiting for your approval.



Jump Ahead


Access your Approval Queue

You will receive an email from Gain whenever the content is ready for your approval. You can access all pending approval content without a password by clicking on the link in the email. For security reasons, the login link in the email notifications will expire after one use.

If you haven't logged in for some time to leave feedback, you will receive email reminders containing a new login link. These reminders will be sent 6, 12, 24, 48, and 72 hours after the first email.


If you ever need to log in again, you can request a new login link from this page at any time or by clicking on the "Log In" button on the login page. Gain will then send a new link to your email. Alternatively, you can create a password if you prefer not to request a login link.

Tip: You can also download the desktop version of Gain; this way, your notifications will not be lost among your other emails or hidden among browser tabs.

Review & Approve 

All the content you need to approve will show up on one page. You'll see dynamic previews of files and social media posts, and you can ask for changes, write notes, or reply, "Yep, looks good!" Here's a video walkthrough:

Approve with comments

To approve content, click "Approve" on the item. If you want to add comments when you approve, click the arrow next to the Approve button. You can add comments to your approval, like leaving notes on an email, chat, or spreadsheet.

Approve in Bulk

You have two additional options for approving content in Gain. See below:

  • Approve All on Page. Scroll to the bottom of the page and click "Approve All on Page" to approve all the content shown on the page.

  • Select "All" and Approve. Once you have reviewed the content, click "All" in the top left corner of the screen. Then, click the Approve button to the right to sign off on the selected items.

Request Changes

To request changes, click on the 'Request Changes' button. The team working on the content will review your input, make changes, and send it back to you for final approval. All your comments and changes are tracked with the content activity, so you and your marketing team won't have to search through old emails, spreadsheets, or slides to find them.

Request Changes in Bulk

If you need to leave the same comment on multiple items, you can select them and then click Request Changes to request changes in bulk.

Make Annotations

If you need to dive into the nitty-gritty, zoom in on images or documents, mark up sections, and give clear feedback with Annotations. You can even make lots of notes in one go to save time. Here's a video walkthrough:

Access your calendar 

You can access your content planner and streamline communications using the calendar instead of email or chat to ask for updates. To access the calendar, click "Go to Workspace" and choose your brand from the dropdown menu.

Your calendar provides a visual overview of all upcoming marketing campaigns and planned posts. It allows you to see what's scheduled and when.

Some other benefits of a content calendar include:

  • Identifying potential conflicts or overlaps between campaigns and adjusting schedules accordingly
  • Setting deadlines for each marketing activity, marking project or campaign milestones, launch dates, events, and more with calendar labels
  • Cross-channel visibility, as you'll be able to view all planned posts or marketing activities across different channels

If you have questions or need help, contact support@gainapp.com

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