Gain for Approvers

Gain provides a centralized platform where all stakeholders can collaborate on marketing projects, ensuring seamless communication and collaboration. Approvers can provide feedback, request revisions, or approve content directly within the platform, replacing lengthy email chains, meetings, and comments on spreadsheets or slides. Here are some key benefits:

  • Catch mistakes before they cost you, and ensure that only high-quality, brand-compliant materials are published.
  • Quickly review and approve content or campaigns, reducing turnaround time and improving overall efficiency.
  • Keep an audit trail, documenting who approved what and when. This transparency can be valuable for accountability, tracking changes, and transparency.

Jump Ahead

Access your Approval Queue

As a client or internal stakeholder, you are notified only when your feedback is required, but you can access your content calendar to learn what's coming up anytime. You can access all your pending approval content without a password by clicking on the link sent in the email notification.

Important: The login link in email notifications will expire after one use to ensure security.

  • You will receive email reminders with a new login link if you haven't logged in for some time to leave feedback. These reminders will be sent 6, 12, 24, 48, and 72 hours after the first email. You can turn off these email reminders and opt for browser notifications. You can make these changes in your Notification Preferences.

  • If you ever need to log in again, you can request a new login link from this page at any time or by clicking on the "Log In" button on the login page. Gain will then send a new link to your email. Alternatively, you can create a password if you prefer not to request a login link.

Review & Approve 

All the content you need to approve will show up on one page. You'll see dynamic previews of files and social media posts, and you can ask for changes, write notes, or reply, "Yep, looks good!" Here's a video walkthrough:

Approve or Request Changes in Bulk

  • Once you have reviewed the content, you can click "All," located in the top left corner of the screen. You can click the Approve button to the right to sign off on the content if you don't have any more comments or changes to request.

  • If you need to leave the same comment on multiple items, you can select them and then click Request Changes to request changes in bulk.

Approve with comments

If you want to add comments when you approve, click the arrow next to the Approve button. You can add comments to your approval, like leaving notes on an email, chat, or spreadsheet.

Request Changes

To request changes, click on the Request Changes button. The team working on the content gets your input, makes changes, and sends it back to you for the final thumbs-up. All your comments and changes stay with the content, so no more searching through old emails, spreadsheets, or slides.

Make Annotations

If you need to dive into the nitty-gritty, zoom in on images or documents, mark up sections, and give clear feedback. You can even make lots of notes in one go to save time. 

Access your calendar 

You can access your content planner and avoid back-and-forth communications via email or chat to ask for updates on content. To access the calendar, click "Go to Workspace" and choose your brand from the dropdown menu. 

Your calendar provides a visual of all upcoming marketing campaigns and planned posts. You can see what's scheduled and when at a glance. A few other benefits of a content calendar:

  • Identify potential conflicts or overlaps between campaigns and adjust schedules accordingly.
  • Set deadlines for each marketing activity, marking project or campaign milestones, launch dates, events, and more with calendar labels.
  • Cross-Channel visibility. You'll view all planned posts or marketing activities across different channels.

If you have questions or need help, contact or schedule a live training session

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