What content can I publish automatically to Instagram from Gain?

Gain supports direct publishing for both Business and Creator accounts. Instagram's API allows direct publishing for the following post types: 

• Images or photo posts (up to 10 images)
• Video posts (duration between 3 and 90 seconds)
• Mixed media posts (Up to 10 photos and/or videos. Square and landscape videos only.)
• Stories
• Reels (duration between 3 and 90 seconds)

You can use the Gain Notify mobile app to get reminders when it's time to post animated GIFs or videos longer than 90 seconds. The Gain Notify app makes manual publishing easier by alerting you when it's time to publish and copying the content to your phone. 

How do I enable automatic publishing to Instagram via Gain?

Automatic publishing or Direct publishing is the default publishing mode for all your Instagram posts.

If for any reason you prefer to publish your post manually (on Instagram instead of from Gain), you can change it for all the posts on a specific Instagram channel, or you can change it on individual posts.

Changing the default publishing mode for all posts in a channel:

1. Account Owners and Admins can go to Workspace Settings (⚙️) > Social Channels.
2. Find the desired Instagram channel and click Manage.
3. Choose Direct (Auto-publishing) or Manual and click Set as Default Publishing Mode.

Changing the publishing mode on an individual post:

1. When creating a post, scroll down to Publishing.
2. Under Publishing mode, choose Direct (Auto-publishing) or Manual.

Why is Gain not auto-publishing my posts?

You've connected an Instagram Personal account instead of a Business account.

When you connect a new Instagram Business account to Gain, you must select the option "Business Account." If you choose the option "Personal Account," even if your Instagram profile is a Business account, Gain will manage it as a personal profile and won't auto-publish any posts. To fix this:

1. Go to Workspace Settings (⚙️) > Social Channels and click Manage next to your Instagram channel.
2. Click on the blue prompt to Reconnect as a Business Account.

The Instagram account is not associated with a Facebook page.

While Gain supports direct publishing for both Business and Creator accounts (collectively known as professional accounts), Meta mandates that your Instagram Professional account be linked to a Facebook Page. Follow the steps in this help article to confirm if your Facebook Page is connected to the Instagram account.

Your videos are outside of the specs allowed by the Instagram publishing API.

The Instagram API allows direct posting of videos ranging from 3 to 90 seconds in duration, with a maximum file size of 100 MB. Videos falling outside these specified parameters require manual publishing. This is when the Gain Notify app can come in handy..

For a more comprehensive troubleshooting guide, click here.