Why do I have to reconnect my social channels?

From time to time, you'll need to re-establish the connections between your social channels and Gain. This is a routine process mandated by social networks for all third-party applications to ensure the security of your accounts. In most cases, this reconnection process is straightforward.

When do access tokens expire?

Each social network has different policies on when and why access tokens can expire.

Facebook and Instagram 

Facebook and Instagram accounts require reconnecting more often than LinkedIn and Twitter. According to Facebook, access tokens last around 60 days, but there are several reasons why they might expire earlier: 
  • Changes in Admin access for Facebook Pages
  • Publishing identical posts to several accounts at the same time
  • Logging into your account from many different IP addresses (for example, if several people have the email and password login information for an account)
  • Logging in and out of several different accounts
  • Any activity considered "not secure" by Facebook's AI-based algorithm. 

Best practices to keep your access token from expiring early 

  • Have only one person assigned to reconnect channels in Gain 
  • Please don't log in to Facebook as another person to reconnect channels.
  • Please reconnect channels with your personal login.
  • You can turn on two-factor authentication in your Facebook accounts. 


LinkedIn access tokens expire every 60 days, and we've seen this is mostly the case; however, other instances where tokens might expire are: 
  • Changes in Admin access for Company Pages 
  • Publishing identical posts to several accounts at the same time


Twitter will suspend your accounts if their AI-based algorithm detects spam or malicious behavior. If Twitter suspends your account, the connection to Gain will be temporarily disabled as well. Other than that, we haven't seen any other instances where users need to reconnect Twitter accounts.
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