Creating content for TikTok

From Gain, you can create, send for approval, and auto-publish TikTok videos and photos.

Jump ahead:

Video and photo specs

  • Video size and duration: Video files should be no larger than 512MB and must be between 1 to 60 seconds long. Videos cannot be published even if they're just a fraction of a second over.
  • Video formats: MP4, M4V, M2TS, TOD, MTS, MPE, MPEG, MPG, TS, MOD, MOV, QT, AVI, WMV, ASF, FLV, 3GP, 3G2, 3GPP, DV, VOB, DIVX
  • Photo (image) formats: JPG, PNG, up to 35 photos per post.
  • Caption Limit: TikTok captions must remain within 500 characters.

Note: TikTok will optimize your video's aspect ratio to 9:16, 1:1, or 16:9.

Select a thumbnail cover for a video

Once you upload your video, you can select a frame of the video as a thumbnail cover.

  1. Click on the pencil icon under the Cover section.

  1. Drag the slider to the desired video frame and click Save. You'll see your chosen cover in the post preview.

Post privacy and sharing

  • You can customize the privacy settings for each post, even if the TikTok account is set to public. You can share the post with everyone, limit access to friends or followers, or keep it private.

Important: You can later change privacy settings for videos and photos you posted via Gain directly in the TikTok app. Click here to see how.

  • You can also choose who can leave comments, Duet, or Stitch with your posts. Check the box next to each option to turn these on or off.

Important: If you need to turn off or manage Stitch or Duet options of videos you've already posted, you'll need to do this directly in the TikTok app.

  • Comercial content disclosure - You must check the box in this section if your post promotes a brand or business. This is a TikTok requirement. It will add TikTok's commercial disclosure to your post.

Set a default publishing mode

Gain supports automatic publishing for TikTok content, but you can opt for manual publishing and assign a team member to publish posts using the TikTok app. 
  1. Go to Workspace Settings > Social Channel and find your TikTok account.
  2. Click Manage. 
  3. Choose your preferred publishing mode and click Set as Default Publishing Mode.
You can always switch the publishing mode on a per-post basis under Publishing in the post editor. 
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