Creating Content for TikTok

In this article

Video Specs

  • Size and Duration: Video files should be no larger than 512MB and must be between 1 to 60 seconds long. Videos will not be accepted even if they are just a fraction of a second over.
  • Formats Supported: MP4, M4V, M2TS, TOD, MTS, MPE, MPEG, MPG, TS, MOD, MOV, QT, AVI, WMV, ASF, FLV, 3GP, 3G2, 3GPP, DV, VOB, DIVX.
  • Caption Limit: TikTok captions must remain within 500 characters.

Note: TikTok will optimize your video's aspect ratio to 9:16, 1:1, or 16:9.

Select a thumbnail cover for videos

Once you upload your video, you can select a frame of the video as a thumbnail cover. To do this:

  1. Click on the pencil icon under the Cover section.
  2. Drag the slider to the desired video frame and click Save. You'll see your chosen cover in the preview.

Video Privacy and Other Settings

  • Even with a public TikTok account, you can customize the privacy settings for each video you post. You can share it with everyone, limit access to friends or followers, or keep it private.

Important: You can change privacy settings for videos you posted via Gain directly in the TikTok app. Click here to see how.

  • You can choose who can leave comments, Duet, or Stitch with your videos. Check the box next to each option to turn these on or off.

Important: If you need to turn off or manage Stitch or Duet options of videos you've already posted, you'll need to do this directly in the TikTok app.

Set a Default Publishing Mode

Gain supports automatic publishing for TikTok videos, but you can opt for manual publishing and assign a team member to publish posts through the TikTok app. 
  1. Go to Workspace Settings > Social Channel and find your TikTok account.
  2. Click Manage. 
  3. Choose your preferred publishing mode and click Set as Default Publishing Mode.
You can always switch the publishing mode on a per-post basis under Publishing in the post editor. 
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