Create content for Twitter

In this article: 

In Gain, you can create and schedule content for Twitter accounts, including Twitter cards, one or multiple photos, videos, and animated GIFs. This article will go over everything you need to know about posting on your Twitter channels. 

First, to create new content, make sure your Twitter accounts are connected successfully. You will know the channels are correctly connected because they will show up under Social Channels in the Filters panel. Then, click on the +New Content button or hover over the calendar’s date and click on the New Content icon. 

Specifications for Twitter  

You can upload MP4 or MOV files, JPG, PNG, and GIF images to Twitter. 

  • Image file sizes vary, but the standard is between 3MB and 5MB. 
  • Video files can be up to 512MB in size and 140 seconds in duration. The video duration has a hard limit, so you can’t upload videos with a fraction of a second over the time limit.
  • Twitter's character limit is 280 for English, Spanish, and Portuguese.

On Twitter's uploading media specifications page, the upload limit is 5MB. However, when you create a tweet with an image, you must do it in two steps: 

  1. Upload an image to Twitter
  2. Once Twitter approves, the image will be uploaded and attached to a tweet. 

In this first instance, where you upload an image to Twitter, the limit is 5MB. On the second step, however, Tweet creation requires the image to be less than 3MB. 

In Gain, we have set the limits to be 5MB, but in the rare cases where Twitter won't accept an image over 3MB, you'll receive a notification alerting you that something went wrong. 

If you received a notification informing you that the image size is too large, you would have to lower the image size to less than 3MB to upload it. 

Content Types

In Gain’s post editor, you will be able to choose from several different post types. There are a few things you should know about photo posts, posts with a link, and Twitter Cards.

Photo posts

The limit for multiple image posts for Twitter is four images.


In the Photo tab, after you upload photos, they will appear in the All Images tab. All Images works much like a queue where you can save multiple photos even if you don’t plan to publish all of them. Images that will be published will be at the top and in the preview. 

You can delete the photos by clicking on the [ X] on the top right. The image will disappear from the preview. To add another image or the same one again, click on the image in the All Images queue. 

Gain also includes a full-featured image editor where you can crop, resize, add text, enhance and add effects to your images. To edit your photo, hover over your final image and click the Brush icon. 

Twitter cards

Twitter cards are tweets with a link. Twitter fetches information such as a description and photo and creates a link card from the linked website.

Important: Twitter cards are displayed if the website you are linking to has implemented them. For more information, click here

To create these Twitter cards, select the Status post format, type your message, and add the link. 

Once the tweet is published, the Twitter card will show up. If no preview shows up, it means the website has not implemented Twitter cards. 

We recommend using photo tweets because you can control which photo appears with your post. You can also use Twitter’s URL validator here to confirm precisely how your tweet will appear once it’s posted.

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