Creating Content for Facebook

Before you get started

To connect a Facebook Page to Gain, you must be an admin of that Facebook Page. Roles may differ if you manage a Classic Page or a page in the new Pages experience. Here's how roles compare:

When you connect a Facebook Page to Gain, Facebook allows us to publish content on your behalf. Once you grant Gain access to publish on your behalf, Facebook generates a temporary access token that expires every 60 days.
Any time the access token expires, a user with Full control to manage a Facebook Page is the only one who can reconnect Gain to renew the access token. Click here to learn more about Facebook permissions.

Supported Formats

MP4, MOV, JPG, PNG, GIF.
Max image size: 5MB.
Video posts: Up to 1GB (20 minutes long. The video duration has a hard limit; you can't upload videos with a fraction of a second over the time limit).
Video Stories: Up to 600MB (120 seconds). See this section for more details.
Photo Stories: Up to 5MB each (Up to 10 images). See this section for more details.
No character limit for post copy.

Post Types

You can create and schedule status posts, link posts, multi-photo (up to 10 images), videos, Stories, GIFs, and Carousel posts (up to 5 cards) for your Facebook Pages.

Mentioning other pages

To mention a Facebook page, type the full @name exactly as it appears in the Facebook's page URL, and select it from the dropdown list.

Editing photos

All the photos or creative assets you upload for your post will appear in the media tray. From the media tray, you can add or remove them from the post. The images that appear on top of the media tray are the ones that will be published in the post.

To remove a photo, click the [X] in the top-right corner. This will remove it from the preview, but it will still be in the media tray in case you change your mind and want to include it again. To add a different photo to the post, select it from the media tray.
To edit your photo, hover over the image and click on the three dots in the left corner. With Gain's photo editor, you can crop, resize, add text, and apply effects to your images.

Link posts

Facebook doesn't allow users to modify the preview of any link shared on the network anymore. This includes the headline (title), description, and image accompanying a link. This is an effort from Facebook to cut down on misinformation and applies to third-party tools like Gain and links shared directly on the site.

Facebook has promised to provide an alternate solution for publishers in the future, and you can be sure Gain will implement such a solution when Facebook provides it.

Gain generates link previews with Facebook’s scraper, which inspects the linked site and brings back the headline, description, and image preview.

To ensure accurate previews:
- Use websites with clear OG tags. Learn more
- Check link previews with the Facebook debugger.
Scheduling posts with URLs linking to Facebook videos or events on Gain isn't possible. Sharing an event link results in a "permission error" from Facebook's API.

Carousels

Select the "Carousel" post type.
Click the + icon to add more cards (max. 5).

Enter the URL you want to promote in the field labeled Link.
Add a Link Name and Link Description.

You can duplicate other cards' photos and descriptions by clicking the Duplicate Card option.

Check the box "Include Automatic Carousel End Card" to select the end card. Gain will show your channel's logo when you add a link to this card.

Check out the Facebook Help Center for information about the Carousel format specs.

Stories

You can drag and drop up to 10 slides. However, elements like polls, tags, stickers, or music are only available on the Facebook app and can't be added to your stories from the Gain post editor.

The Facebook API allows direct posting of stories ranging from 3 and 60 seconds in duration, with a maximum file size of 4MB. Additional specifications for stories:

9:16 aspect ratio
Min. 540 px width
Min. 960 px height

Videos falling outside these specified parameters require manual publishing. For instructions on manual publishing, refer to this step-by-step guide.

Important: Instagram allows users to share Instagram stories to Facebook, so remember to turn off Facebook Story Sharing in Instagram if you're publishing them to Facebook via Gain.

Ad Mockups

You can turn your link, photo, video, and carousel posts into an ad mockup. Gain will add all the elements of a Facebook ad to the post preview so you can send it for approval and see it on the calendar.

Check the "Convert Post to Ad Mockup" box to create an ad mockup.
Choose the ad format: Clicks, Page Likes, Messages, Post Views.
Add a URL, Headline, and Description.
Select a Call to Action from the list of options.

Some objectives and calls to action may not be available in the Facebook ad creator depending on the Page, post format, industry, and other factors.

Audience Targeting

In the post editor, head to the Audience section and click "Shown to everyone."
Choose your targeting criteria and click Save.

All your chosen targeting options will appear under Targeted Audience. Your post will only be visible to followers who meet your criteria when it goes live.