4 ways to get organized with Content Tags

Content Tags are a great way to build context around individual social posts and files, keeping your team aligned with your content strategy. With tags, you can group social posts or files to later filter and find specific content quickly.  

Applying content tags is easy. You can add them to several items from the calendar or list view. 

To edit or delete tags, go to Content Tags under Brand Settings. 


Here are a few ways to get started with content tags: 

Target Audience

Your content strategy can cater to more than just one type of customer. If you’re using various content types and channels to deliver content, you’ll need a scalable process to manage every kind of audience. There are many segmentation options like geographical, demographic, behavioral, and then some, so things can get out of hand pretty quickly. 

Add tags for each target audience to keep track of them and measure your efforts. Here’s an example:

Subject Matter

Just as your content strategy can cater to more than one type of customer, your marketing content plan can cover varying topics or themes. Organizing content by subjects with tags can ensure you’re not posting repetitive content and keep your communication strategy consistent and relevant across your different brands. In Content Tags, under Brand Settings, you can check how many times you’ve used a tag to avoid posting too many times about one topic in a week or month. 

Approval Workflows or Content Creator Names

By applying content tags that organize content by Approval Workflows, you can make it easier for your team to find content when there are too many workflows under a single brand. Also, use content tags to group content creators or teams, making it easy for everyone to differentiate between content created by them or someone else. 

Here’s an example:

Objectives

As with all marketing content, an effective campaign serves various goals: promotional, thought leadership, brand, or community building. By tagging each metric or objective, you can later use content tags to differentiate the content by campaign objectives in the Calendar or List views. 

These are just a few ways you can start using Gain’s Content Tags, but it’s not all of them. There are no limits to how many tags you create, and they are a great way to quickly group content and campaigns. Tags keep your brands structured and empower your team to work more effectively, helping you organize and track anything from ad campaigns to marketing funnels.

Learn more ways to organize your calendar. 

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