Content Tags are a great way to build context around individual social posts and files, keeping your team aligned to your content strategy. With tags you can group social posts or files together so that you can later filter and find specific content quickly.  

Applying content tags is easy, you can apply them to several items from the Calendar or List view or to individual files and social posts under Metadata.

Here are a few ways to get started with content tags:

Target Audience

Your content strategy can cater to more than just one type of customer. If you’re using a variety of content types and channels to deliver content, you’ll need a scalable process to manage each type of audience. There are a number of segmentation options like geographical, demographic, behavioral, and then some, so things can get out of hand pretty quickly. 

Add content tags for each target audience to keep track of them and measure your efforts. Here’s an example:


Subject Matter

Just as your content strategy can cater to more than one type of customer, your marketing content plan can cover varying topics or themes. Organizing content by topics with tags can ensure you’re not posting repetitive content, and keep your communication strategy consistent and relevant across your different brands. In Content Tags, under Brand Settings, you can check how many times a tag has been used to avoid posting too many times about one subject in a week or month. 


Approval Workflows or Content Creator Names

By applying content tags that organize content by Approval Workflows, you can make it easier on your team to find content when there are too many Workflows under a single brand. Content tags can also be used to group Content Creators or teams, making it easy for everyone to differentiate between content created by them or someone else. 

Here’s an example:


As with all marketing content, an effective campaign serves a variety of objectives: promotional, thought leadership, brand or community building. By tagging content with each objective, you can later use content tags to differentiate content by campaign objectives in the Calendar or List views. 



These are just a few ways you can start using Gain’s content tags but it’s not all of them. There are no limits to how many tags you create and they are a great way to quickly group content and campaigns. Content tags can keep your brands structured and empower your team to work more effectively, helping you organize and track anything from ad campaigns, organic social campaigns, events, and marketing funnels to content created by different departments or teams within your organization. 

Learn more ways to organize your Calendar and List view here.


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