Content Workflow

In Gain, your content goes through different phases. The colored circles on the calendar help you see the status of your posts at a glance.

In this article, we'll walk you through all the stages content can go through, from Draft all the way to Live.  

Jump ahead

• Drafts
• Pending Approval
• Revision Requested
• Ready for Next Round
• Approved
• Scheduled
• Pending Manual Publish (MPUB)
• Live

Drafts (DRFT)

When you create a new social post or upload a file to a workspace, Gain automatically categorizes it as a Draft.

When content is in DRFT status:

• Drafts are only visible to Team Members (Contributors, Publishers, Admins, and Account Owner). When a Client goes to their Calendar, they will not see any content in Draft status.
• If a publish date wasn't set when the content item was created, Team Members can see it in Gallery view. If a publishing date was set, Team Members can see it in both Gallery and Calendar views.

Pending Approval (PEND)

When you send a content item to a Client or stakeholder for approval, its status will change from Draft to Pending Approval.

When content is in PEND status:

• Clients will see it on their Approvals queue.
• Clients cannot edit the content item. They can only approve it or request changes.
• Publishers/Admins can stop the approval process by returning content to Draft status and removing it from the client or stakeholder's queue.

👉🏼 Learn more about sending content for approval

Revision Requested (REV)

When a Client or stakeholder requests changes, the content item's status will change to Revision Requested.

When content is in REV status:

• Clients will no longer see it in their Approvals queue and it becomes, once again, only visible to Team Members.
• If you created the content item or follow it, Gain will notify you that your Client requested changes. Clicking on either the email notification or the Content ID # in the Notification Center in Gain will take you to the content.
• You can see any changes you requested below each approver's name in the Approval section.

👉🏼 Learn more about managing change requests

Ready for Next Round (NEXT)

This step only happens when your approval workflow includes rounds where you've chosen to "manually advance to next round after approved". When you create an approval workflow with multiple rounds, you can choose to pause the workflow after Clients or stakeholders in the previous round approve.

When content is in REV status:

• The approval process is paused and it's up to the Team Members to continue it and send content for approval to the next round of Clients or stakeholders.
• To send content to the next round, click Continue Process in the Approval section of the content item.

Approved (APPR)

Once Clients and/or stakeholders have approved the content item, its status changes to Approved.

When content is in APPR status:

• If the last round of the approval workflow was set to "must manually schedule after approved", the content item will not be scheduled and will remain in Approved status. A Team Member must manually schedule the post by clicking on Schedule.
• For social posts, if the last round of the approval workflow was set to "auto-schedule after approved", Gain will auto-schedule it for publication on its publish date and the content status will changed to Scheduled (SCHD).

• Publishers and Admins can still make edits until it is scheduled or published manually.
• Clients can see it on their calendar.

Scheduled (SCHD)

A social post can get to this point after the approval workflow is finished and it has been approved, or when a Team Member has chosen to skip the approval process and schedule it without sending it to anyone for approval.

When a social post is in SCHD status:

• The social post has been scheduled to be published automatically by Gain on its publish date.
• To cancel the auto-publishing of the social post, you can return it to Draft status. Note that only Publishers and Admins can return a post to Draft status.

Pending Manual Publishing (MPUB)

When a social post is in MPUB status:

• Gain will send notify a designated user (the Manual Publisher) when it's time to publish it via email and in their in-app notifications.
• After the Manual Publisher publishes the social post, they can manually mark it as published in Gain, which will then change its status to Live.

👉🏼 Learn how to designate a Manual Publisher and how to use the Gain Notify app

Live

When content is in Live status:

• It has been published either automatically by Gain, or

• You have marked it as Live in Gain (it could be because you chose to publish it manually or because the content is not a social post, therefore Gain could not have published it automatically)

  

• You can't make any more changes to it. If you need to edit a Live social post, you must do it directly on the social network.